Trivikram directs Ram Charan

Trivikram Srinivas, the hotshot director, has been roped in by a leading advertising agency for their new commercial with Ram Charan. For the first time, Trivikram is directing a Television commercial. Not only that he also is providing the concept and storyboard for this ad that showcases essence of Pepsi drink. Ram Charan is the brand ambassador for Pepsi in Andhra Pradesh and his current commercial features Deepika Padukone with him which was shot by a Mumbai ad guru. But this time, Pepsi wants to cash in on the new popularity Ram Charan gained after the stupendous success of Magadheera. So they roped in Trivikram by paying huge amount.